Reebok Drops Rick Ross Over Controversial Lyrics [Details]
Rucuss staffApril 11, 2013
Reebok has had enough with Rick Ross’ antics.
The shoe company has decided to part ways with Rozay after his controversial lyrics on Rocko’s song U.O.E.N.O. Ross raps,”Put molly all in her champagne, she ain’t even know it/I took her home and I enjoyed that, she ain’t even know.”
Rocko, later, removed the verse after the backlash. Rozay even apologized and said the lyrics had nothing to do with rape.
Ross tweeted,”I dont condone rape. Apologies for the #lyric interpreted as rape. #BOSS. Apologies to my many business partners,who would never promote violence against women.”
But it wasn’t enough. After facing pressure from the public and women’s rights group UltraViolet, Reebok made the decision to drop Ross as its spokesman.
“Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand,” Reebok told TMZ. “Unfortunately, Rick Ross has failed to do so.”
Reebok added, “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”
UltraViolet staged a protest outside Reebok’s New York flagship store demanding that they fire Ross. They also organized a “Drop Rick Ross” petition, which collected nearly 100,000 signatures.
“We are thrilled to hear that Reebok is joining the fight against rape culture and dropping Rick Ross,” said UltraViolet co-founder Nita Chaudhary. “This is a huge victory for women, for the 526 survivors of rape who were brave enough to publicly confront rape culture, and for the nearly 100,000 UltraViolet members who have poured their hearts and time into this campaign. This sends a strong message that rapping about drugging and raping an unconscious woman is not only morally wrong, but has real consequences. After Steubenville, Americans expect and demand better. Thank you Reebok for taking a stand.”
Listen to the song, U.O.E.N.O., below.
Photos via KicksonFire and AllHipHop
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