Nigerian Singer Stirs Controversy Over Her ‘Whitenicious’ Bleaching Cream

Rucuss staffJanuary 17, 2014

Nigerian-Cameroonian pop singer Dencia has been the talk of social media since the launch of her skin care line ‘Whitenicious.’

Whitenicious promises to help users rid themselves of dark spots by gradually lightening the hyper-pigmented areas of the skin. However, from the looks of Dencia’s own skin, she’s been using it (or something more powerful) to transform her complexion from brown to white.

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Its become a popular skin lightening cream that reportedly sold out within a day. Whitenicous, which ranges in price from $50 to $150, is a “fast acting, 7 day dark spot remover” that is “a moisturizing cream enriched with powerful natural ingredients that will nourish your skin and lighten dark knuckles, knees and elbows.”


But there are some people who have slammed Dencia’s product. Many have done so on social media:

“you suck. this product sucks and unless its for discoloration due to medical issues…ALL OF YOU are only perpetuating the self hate so many blacks have and deepening wounds. Congrats #Aholes”

“Dencia’s bleached skin, surgically enhanced assets and photoshopped image is everything women should aspire to be. The name whitenicious? Genius. She ain’t subtle is she?”

“I have never understood our infatuation with bleaching away our natural skin colors besides being a major case of inferiority complex, sure you may look lighter on the outside but on the inside you are still who you are….”

Dencia skin bleaching


Author Kola Boof even slammed the singer on Twitter.

“Dencia used to be a dark luciously beautiful Black African Queen. But now she’s an imitation White woman. A bleached SCAB”

“You selling that Whitelicious s**t to African children. That makes you proud? You selling your soul. @IamDencia

Although she’s received plenty of backlash, Dencia claims all the publicity from the product has boosted sales.

“Damn I need to send media takeout a check .. Sales Up 1,000%! all Americans .. Can’t wait 4 u ladies & Gents 2 say Goodbye 2 Dark spots.”

“S/0 to everyone supporting whitenicious & s/0 to those indirectly supporting but thinking they’re hating with PHD worthy Essays. #FreePress”

“@toyeenb na I ain’t replying lol I’ll come back when I need more free publicity, had enough. sales skyrocketing while they Rant. #Biz101″

Skin burns, rashes, and permanent abrasions are common with skin bleaching. Many creams contain toxic levels of mercury, and some include agents that may cause leukemia, and cancer of the liver and kidneys. Despite this, skin-bleaching has become a multibillion-dollar business around the world.

Before...and after

According to the World Health Organization, nearly 77-percent of Nigerian women, use skin-lightening products. While some lighten their skin to adhere to a Western standard of beauty, many women bleach their skin because it affords them better marriage prospects and a greater chance at social mobility.

Watch one of Dencia’s music videos below.


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