New York Post Columnist Says Jay-Z’s Brooklyn Nets Should Be Named ‘New York N—–s’

Rucuss staffMay 4, 2012

New York Post columnist Phil Mushnick doesn’t like Jay-Z’s association with the Brooklyn Nets.

Mushnick has voiced his displeasure ever since Jay was announced as a partial owner of the franchise. And in his weekly Equal Time column, he didn’t hold back any punches on May 5. He took a dig at Jay-Z and manged to come off as a racist at the same time.

Mushnick bashed Jay’s marketing practices and even went so far as to say the franchise should be named the “New York N—–s.”

“As long as the Nets are allowing Jay-Z to call their marketing shots – what a shock that he chose black and white as the new team colors to stress, as the Nets explained, their new ‘urban’ home — why not have him apply the full Jay-Z treatment?” he asked.

“Why the Brooklyn Nets when they can be the New York N——s?” continued Mushnick, who has worked at the paper since 1973. “The cheerleaders could be the Brooklyn B—-hes or Hoes. Team logo? A 9 mm with hollow-tip shell casings strewn beneath. Wanna be Jay-Z hip? Then go all the way!”

Jay, 42, was instrumental in the franchise’s move to Brooklyn. He unveiled the new logos for the Nets on Monday. The logo features a black-and-white color scheme, which pays homage to the old New York subway signage system. The Nets will have a pair of primary logos.


Mushnick claims he wrote the column because he’s bored with the team’s new color scheme. Someone needs a hobby. There’s better ways to get your frustration across than to come off like a racist. Unless, he truly is one. Regardless of if he was joking or not, many will now label him a racist.

What he wrote was inexcusable. And the New York Post should be ashamed for letting that column be published. We understand the newspaper business is on the outs but because of that a company shouldn’t stoop so low to sell papers.

It’s without question that Mushnick is narrowed minded and a moron. Way to gain readers!


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