Kanye West Names New Design Company After His Mom

Rucuss staffJanuary 5, 2012

Kanye West went on his Twitter to announce he’s launcing a new design company.

West is naming the company DONDA, after his late mother Dr. Donda West. He had plenty lengthy tweets that spanned five hours. He explained his creative endeaver with tried to inspire his followers to help change the world.

“DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there [sic] dreams and ideas,” West tweeted. “I am assembling a team of architects, graphic designers, directors musicians, producers, [A&Rs], writers, publicist, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist …”

West also tweeted that DONDA will have over 22 divisions with a goal to make affordable products and experiences for people all over the world.

“I want to put creatives in a room together with like minds that are all waaaay doper than me,” West tweeted. “We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel.”

Some of the highlights from West’s five hour twitter rant revealed he doesn’t have any representation since he fired William Morris Agency after his agent, Cara Lewis, departed the Creative Artists Agency (CAA).

Other highlights include he’s developing a “7 screen experience” and working on a project called the “2016 Olympics.” He also urged any rich benefactors to holler at him so they can come together and help “redesign the world.” He even gave his email, which is contactDONDA@gmail.com.

West ended his rant tweeting, “I just wanted to share what’s been on my mind,” he wrote. “If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.” – George Bernard Shaw

It was deep!


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