Jay-Z Performs New Song ‘Picasso Baby’ For 6 Hours! [Photos]

Rucuss staffJuly 11, 2013

Jay-Z continues to use new marketing tools in and effort to promote his new album, Magna Carta Holy Grail.

Jay performed his new single Picasso Baby for six straight hours at the Pace Gallery in New York. Footage of his performance is being compiled for the track’s music video. Jay tapped Judd Apatow to direct it while Girls actor Adam Driver, performance artist Marina Abramovic, Wale and Taraj P. Henson will all make cameos in the video.

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During his 6-hour repetitive performance, Jay Z invited observers to join him. Jigga cheered on a break dancer, and at one point he was joined by Abramovic. Check out a few photos and  behind the scenes footage below.

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Wale and Taraj

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Screen shot 2013-07-10 at 6.12.55 PM

Watch footage below.

Photos via Jasmine Brand

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