Jay Z, Beyoncé, Rihanna, Kanye West, & More Unite to Launch TIDAL
Rucuss staffApril 1, 2015
Jay took the stage with a powerhouse stable of artists to announce the re-launch of the music streaming service Tidal.
Tidal is the first-ever artist-owned global music entertainment platform, which was announced during a star-studded press conference in New York on Monday. Jay was joined by Alicia Keys, Arcade Fire, Beyoncé, Daft Punk, Jack White, Jason Aldean, Chris Martin, Calvin Harris, J. Cole, Jay Z, Kanye West, deadmau5, Madonna, Nicki Minaj, Rihanna, and Usher. Each are co-owners and has an equity stake in the streaming company, which quietly launched in October.
“We come together before you on this day, March 30, 2015 with one voice in unity in the hopes that today will be another one of those moments in time, a moment that will forever change the course of music history,” Keys said. “Our goal is simple. We want to create a better service and a better experience for both fans and artists. And that is our promise to the world. Our mission goes beyond commerce. It goes beyond technology. Our intent is to preserve music’s importance in our lives.”
Keys continued, “We believe that it is in everyone’s interest—fans, artists, and the industry as a whole—to preserve the value of music and to ensure a healthy and robust industry for years to come. Today is the day that we begin that journey together, all of us as one.”
The membership-based service, which is similar to subscription service Spotify, will provide music and video content that users can stream on computers, tablets and smartphones or listen to offline. It is being offered at two price points: $10 for standard sound quality and $20 for “lossless high fidelity sound quality.”
Jay Z purchased Swedish tech company Aspiro for $56 million and re-launched it to compete with Spotify, Pandora, YouTube, and other streaming services. TIDAL bills itself as the first music streaming service that combines high-fidelity sound quality, high-definition music videos, and expertly-curated editorial. It will offer artists up to twice the payouts as its rivals.
Watch footage from the press conference below.
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