Jay-Z Announces New Jersey Nets’ Move to Brooklyn in February
Johnnie WaltersSeptember 26, 2011
Rapper and part owner Jay-Z officially announced the New Jersey Nets will be renamed the Brooklyn Nets in February.
Jay-Z held a press conference in Brooklyn on Atlantic Avenue, across the street from the site of the Nets new home today. The team will move from Newark to the under construction Barclays Center in Prospect Heights. The new 18,000-seat arena is scheduled to open on Sept. 28, 2012.
Jay spoke with the press about the transition of the team to a new city.
“I asked for two things: One is that we name the New Jersey Nets the Brooklyn Nets, and the second is that I open [the arena] with a concert,” said Jay-Z, who grew up minutes away at the Marcy Projects at 560 State Street. “It’s already created so many jobs. There are lots of vendors.”
“I like that,” he said from the Plaza at Atlantic Terminal. “You know what it is, it’s deep love. Biggie had a line ‘spread love, that’s the Brooklyn way.’ It’s a deep love we have for our heroes. We walk around with that.”
The Net’s marketing executive Brett Yormark added:
“We think we’ve developed a lot of equity behind brand Nets. Brooklyn was easy. Brooklyn is iconic. It transcends the marketplace. In many respects, it’s a global name and reference.”
Close to half of the luxury seats have already been sold. Season tickets go on sale March 2012. There will be three weeks of special events before the basketball season. Jay-Z will kick-off the opening of the arena with eight concerts, along with his wife Beyonce.
The Nets were the New Jersey Americans in the former ABA in 1967 before moving to Long Island a year later and being renamed the New York Nets. The club entered the NBA during the 1976-77 season. The team moved to New Jersey a year later.
Check out the press conference interview below.
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