Copywriter Tweets About Working 30 Hours Straight, Dies the Next Day!

Rucuss staffDecember 18, 2013

A young Indonesian copywriter died over the weekend after working 30 hours straight.

Mita Diran, a 24-year-old Young & Rubicam Indonesia copywriter, collapsed at work and later died at a local hospital. She suffered heart failure and slipped into a coma.

On December 14, Diran tweeted, “30 hours of working and still going strooong,”

Copywriter Tweets About Working 30 Hours Straight, Dies the Next Day

Hours later, Diran collapsed. She died the next day. Diran’s father continued to give updates about his daughter’s condition on social media.

Copywriter Tweets About Working 30 Hours Straight, Dies the Next Day

Diran regularly vented on Twitter and Tumblr about working long hours for her employer.  In October she tweeted, “The more you spend time at the office, the more you consider moving your bed here.” Another tweet, “Alright, one full week of going home past 2am from the office. Ladies and gentlemen, I believe we just broke a record.”

While cause of death has not been released, local reports blamed her death on long work hours, lack of sleep, and the heavy consumption of energy drinks. Diran allegedly drank Krating Daeng, which is also known as “Thai Red Bull.’

Y&R, which hired Diran back in May of 2012, has since released the following statement:

Dear Friends and Colleagues in the Advertising & Marketing community,

It is with a heavy heart and deep sadness that we have to inform you we have lost our friend, sister, and work colleague, Mita Diran, earlier this evening. Mita was a talented copywriter with a gentle smile who will always live on in our hearts.

We have been to Mita’s family residence tonight and expressed our sincere condolences on behalf of Y&R Group Indonesia. It is a great loss and we wish Mita’s family the faith and strength in each other in going through this extremely difficult time.

Tomorrow, December 16, we will close the office for the day to pay our last respects to Mita at her funeral at Jeruk Purut cemetery at 10 AM. Let us all take a day of silence tomorrow and give Mita’s family the support and prayers that they need, from the bottom of our hearts.

Sincerely, Y&R Group Indonesia

Diran is not the first ad agency employee to die after spending long hours in the office. In May, 24-year-old Li Yuan allegedly collapsed at his desk from an apparent cardiac arrest after working until 11 p.m. every day for a month.

Photos via Twitter


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