Brittish Williams’ Online Boutique Slammed By Better Business Bureau

Rucuss staffFebruary 19, 2014

Basketball Wives LA newbie Brittish Williams should have thought twice before she bragged about her online boutique, Love of Labels.

During Monday’s show, Brittish claimed her store ships 1,000 orders per week. She also said she remained in the United States while her fiancé Lorenzo Gordon played basketball overseas to handle the business.

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But what Brittish didn’t mention is the fact that she is having a hard time keeping up with the demand of her business. The Better Business Bureau received more than 30 complaints from customers who either never received their orders or had trouble with a shipment.

 Check out what the BBB reported below.

St. Louis, Mo., Jan. 28, 2014 – Love of Labels Boutique, an online clothing store that promises shipments in 14 days, has drawn complaints from customers nationwide who say they have been waiting up to nine months for their orders, Better Business Bureau (BBB) warns. BBB advises caution when dealing with Love of Labels, based in St. Louis County and operated by Brittish C. Williams. In a TV interview last week, Williams said the business has been growing quickly, and said she plans to begin selling her own designer shoes soon. She said she will appear next month on the VH-1 reality TV show “Basketball Wives of L.A.”

Love of Labels has an “F” rating with BBB, the lowest possible. Customers have filed more than 30 complaints against the business in the last eight months, alleging extremely slow or non-delivery of items, incorrect orders, poor merchandise quality and problems with customer service.

“I have not heard anything from them,” said a customer from Philadelphia, Pa., who said she has been waiting more than three months for an exchange order. “What kind of business are they running?” Michelle Corey, BBB president and CEO, said the number and pattern of complaints indicate a serious problem. “There is absolutely no excuse for people waiting four, five, six months and longer for merchandise,” Corey said. “If this business can’t deliver, it should refund the money.” Love of Labels LLC, which also does business as Love of Labels Boutique, registered with the Missouri secretary of state in February 2012. At that time, Williams and Lorenzo Gordon were listed as organizers of the business. Williams has identified Gordon as her fiancé and a professional basketball player, most recently competing in Argentina.

On Dec. 20, BBB notified Williams of a pattern of complaints against her company, alleging “poor customer service and failure to deliver products and refunds.” She did not respond to the letter. BBB has been unable to reach Williams by phone.

During the TV interview, Williams said she started Love of Labels and about 11 months ago. In addition to the shoe line, she also said she plans to introduce a jewelry line soon. The website says the business owners “wanted to create a site that was affordable, yet chic enough to make every girl feel like a star.” The site promises to ship within seven business days, but says custom orders may take up to 14 business days. While the site outlines an exchange program, it also says, “We do not do refunds. We don’t do cancellations either.” A customer from El Paso, Texas, said she purchased a sweater for $45 through the website on Sept. 10, but had not received the item almost four months later. “I have not heard anything from them,” she said. “I gave up.”

A woman from Lincoln, Calif., said she paid $84 for a swimsuit last spring and received it in about three weeks. But the suit was too small, and she returned it on June 4 with a request for a larger size. Nearly eight months later, she still has not received a replacement. “I never received anything,” she said. “They (customer service representatives) would not take any responsibility. It was just lie after lie after lie.”

A customer from Ridgewood, N.Y., said she paid $152 for a jumpsuit and swimsuit from Love of Labels on April 8, but the quality was so poor that she asked to exchange it. Love of Labels agreed, and the woman paid $12 to return the clothing later that same month. More than nine months later, she has not received the exchange merchandise. “It has been very frustrating,” she said. “It’s not about the money anymore; I just don’t want anyone else to experience this.”

Hopefully, Brittish has hired more staff to help with the demand of her business.


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