Beyonce, Jay-Z Lose Battle to Trademark Blue Ivy’s Name [Details]

Rucuss staffOctober 22, 2012

Beyoncé and Jay-Z wanted to protect the name of their child, Blue Ivy, but they were a little too late.

The celebrity couple lost a trademark battle to a wedding planner who had the Blue Ivy name long before their baby girl was even thought of. Beyoncé and Jay filed an application with the U.S. Patent and Trademark office shortly after Blue Ivy was born in January. They filed the application after two complete strangers tried to trademark Blue Ivy’s name as well.

Wedding planner Veronica Alexander, who has owned Blue Ivy Events planning since 2008, filed her own trademark application. Alexander was worried that Bey and Jay would affect her business if they succeeded in patenting the Blue Ivy name. Alexander won the case.

“My company had been called Blue Ivy since 2008,” said Alexander, 32. “I came up with the name, and if they had won — my business could have been restricted.”

Fox news reported:

“The ruling means the Carters have no legal rights to keep the name to themselves.

There appears to be no hard feelings between the parties. In fact, the Blue Ivy Events website features a picture of hip hop’s royal couple along with a message that reads, “Congrats to our soul mate couple with baby Blue Ivy.”

Beyonce and Jay Z wanted to trademark the name so that no one else could benefit financially off their child’s name. The two allegedly want to launch a clothing line, Blue Ivy dolls, t-shirts and coffee mugs.


Subscribe via Email