Beyonce and Jay-Z Want to Trademark Blue Ivy Carter’s Name [DETAILS]

Rucuss staffFebruary 9, 2012

Only close family members and friends of Beyonce and Jay-Z have seen Blue Ivy Carter.

Bey and Jay’s baby girl remains out of sight, but not out of mind for millions around the world. Fans of the couple are eager to get a glimpse of the baby or a piece of the fortune. A few have already tried to capitalize off of Blue Ivy’s name.

No worries, Jay and Bey are a step above the competition. The power couple filed an application with the U.S. Patent and Trademark office on Jan. 26 to reserve the name for a future line of baby carriages, baby cosmetics, diaper bags and other goods.

The Washington Post reports the patenting office had already had a number of attempts to use Blue Ivy’s name commercially.

Joseph Mbeh, the fashion design entrepreneur behind Fourfront Clothing  attempted to trademark the name Blue Ivy Carter Nyc on January 11, 2012, four  days after Beyonce gave birth. And on January 20, 2012, someone attempted to  trademark a fragrance range with the name Blue Ivy Carter Glory IV.

The filing submitted by Beyonce’s company BGK Trademark Holdings is currently pending but is expected to be approved. Parents are legally authorized to trademark the names of their minor children.


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